GetReal x Bone Appetit

I led the end-to-end concepting and execution of a GetReal influencer activation at a Bon Appétit event with 500+ attendees. I developed the creative concept, directed the booth design, and oversaw packaging, branded materials, and the overall guest experience. From early ideation through production and on-site execution, I owned the activation across every touchpoint, ensuring the final experience felt cohesive, elevated, and true to the GetReal brand.