GetReal: Best Day Ever
I led the art direction and overall creative vision for Get Real’s first-ever brand campaign, establishing the visual tone, personality, and brand voice across both photo and video. I directed set design, location scouting, wardrobe, props, casting, pet selection, color story, and persona development, while also leading the tactical design and photography approach. From early concepting through production, I brought every creative element together into a cohesive campaign system that helped define how the brand would show up moving forward.
Skater Girl
Dog Persona: Playful, confident skater sidekick.
Human Persona Laid-back Gen Z skater with an eclectic, creative style.
Best Day Ever: Afternoon skate session.
I scouted locations across Miami to match the exact persona and visual style, while also leading set design, wardrobe, human talent, and overall art direction. I directed both photo and video, including the still photography featured within the video, to keep the full campaign cohesive and true to the creative vision.
Pool Day
Dog Persona: Energetic pool-loving Golden.
Human Persona: Fun, easygoing host with big backyard BBQ energy.
Best Day Ever: Backyard pool day.
I scouted locations across South Florida to find a pool with personality that still felt attainable, while leading set design and overall photo and video art direction. To capture the action safely in the Florida heat, we worked with three similar-looking Golden Retrievers, allowing us to rotate dogs throughout the shoot while maintaining a consistent hero look across the campaign.
Slumber Party
Dog Persona: Sweet, patient party pup who is happy to be dressed up and right in the middle of the fun.
Human Persona: A playful group of creative, energetic kids with sleepover energy.
Best Day Ever: Birthday slumber party.
I directed four kids and a dog at once across both photo and video, balancing natural energy with the specific moments we needed to capture. I also led set direction across the kitchen and slumber party living room, shaping the props, styling, and overall environment so the scenes felt playful, cohesive, and true to the campaign.
Tactical Imagery
How I got there
I built the campaign from the ground up, defining the personas, visual world, casting, locations, styling, and set direction, then carrying that vision through photo and video production to create Get Real’s first cohesive brand campaign.
