Always-On Paid Partnership Content

I led the art direction, testing, and final image development for Chewy’s first-ever always-on paid partnership content, supporting brands including Purina Pro Plan and ACANA. The concept centered on capturing dogs and cats from an under-the-bowl perspective, which required extensive pre-shoot testing to refine the setup, angles, and pet positioning. I directed the process from experimentation through final capture to ensure the imagery was consistent, ownable, and built to perform across ongoing paid media.