Equine Library
I led the photography direction of Chewy’s equine image library across two years, supporting the brand’s expanded equine category through three campaign shoots and two seasonal library shoots for fall and winter. I scouted 20+ locations across the U.S., developed the visual approach, and directed both lifestyle and POV photography. The POV concept required extensive research and testing to determine how to rig and capture the imagery in a way that felt immersive, technically sound, and aligned with the brand’s needs.
In The Wild
These images were brought to life across a range of brand touchpoints, including DPA ads, site banners, social, print, and other campaign placements, extending the work beyond the shoot and into the full customer experience.
