Chewy Made Launch — Manny Muñoz

Chewy Made Launch

I led the photography direction for packaging across 50+ SKUs in the new ChewyMade assortment. Once the packaging system was complete, I extended the creative into lifestyle photography that paired the real pets with their photographed packaging counterparts, aligning the package over the pet’s face to create a playful, seamless connection between product and personality.

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1759878 8 oz treat bag_FRONT_E 2.png

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1753838 Pate Beef Recipe 3oz Can LABEL_E 3-3.png

2151398 Chewy_DryCatFood_5lb_GF_Salmon_FOP 2-1.png

1817870 Tuna Filets Cat Food Toppers 1_06-oz Inner POUCH_FOP_E 1.png

1817870 Tuna Filets Cat Food Toppers 1_06-oz Inner POUCH_FOP_E 1-1.png

1764646_40 LB Litter Bag Chewy Fresh Scent Clumping Clay_40 LB_FOP 1.png

1816766 Chicken Flavor Filled Crunchy Treats 3-oz_FOP 1.png

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1816742 Catnip Flavor Filled Crunchy Treats 3-oz_FOP 4.png

1816742 Catnip Flavor Filled Crunchy Treats 3-oz_FOP 4-1.png

1753838 Pate Beef Recipe 3oz Can LABEL_E 3.png

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1753838 Pate Beef Recipe 3oz Can LABEL_E 3-2.png

1753838 Pate Beef Recipe 3oz Can LABEL_E 3-1.png

1753806 Pate Chicken Recipe 3oz Can LABEL_E 1.png

1753806 Pate Chicken Recipe 3oz Can LABEL_E 1-1.png

1816766 Chicken Flavor Filled Crunchy Treats 3-oz_FOP 1-1.png

1759814_Chewy Chicken Recipe Grain-Free Soft Chewy Training Bits Dog Treats 16oz bag_FRONT 1.png

1761086 Chewy Natural Bacon Flavor Dental Chew Dog Treats x 32_FRONT 1.png

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2541400_PB_PH-ChewyMade_20260206_01094_1759926_COMP 6.png

2541400_PB_PH-ChewyMade_20260206_01131_1759486_COMP-(1) 2.png

2541400_PB_PH-ChewyMade_20260206_01094_1759926_COMP 6.png

Equine Library

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