Chewy Summer Social
I helped bring to life a Guiness World Record dog pool party, concepting the experience and leading a team of 10+ creatives across event design, styling, signage, branded materials, and on-site execution.
The event featured 40+ dog pools, 277 dogs + 600+ attendes, a Frisco-themed shop, photo ops, carnival-inspired giveaways, and interactive moments for dogs and their owners. I also shaped the event map, spatial planning, and visual system, presenting creative direction to director-level stakeholders and guiding the project from concept through execution while keeping every touchpoint unmistakably Chewy.
How I got there
From pitch to pre-production to final execution, I created the decks, moodboards, renders, and design elements that helped the team ideate, align, and bring the event to life.
